PouchWise

Privacy Policy

Last updated: 17 June 2026

PouchWise (“PouchWise,” “we,” “us”) is an iOS app that helps you taper off and quit nicotine pouches. We built PouchWise to be private by default. This policy explains what little data the app handles and why.

The short version: Your pouch logs stay on your phone and we never upload them. There is no account, so no name, no email and no sign-up. We do collect anonymous, aggregated usage analytics to improve the app, and your subscription status so we can unlock what you paid for. If you installed PouchWise from one of our ads, we also measure which ad brought you here. We never sell your data, we never show ads inside the app, and we do not track you across other apps and websites.

1. Data stored on your device

Everything you create in PouchWise (your pouch logs, taper plan, dependence score, streaks, pledge and settings) is stored locally on your device using Apple’s on-device database (SwiftData). We do not have access to it.

2. Optional iCloud sync

If you turn on iCloud sync, your PouchWise data is synced through your own private iCloud account (Apple CloudKit) so it stays consistent across your devices. This data lives in your personal iCloud and is governed by Apple’s Privacy Policy. We cannot see or access it.

3. Anonymous usage analytics and ad measurement

To understand which features help people quit and to fix problems, we collect anonymous, aggregated product-analytics events (for example: which screens are viewed and which features are used) through PostHog, processed on EU servers. These events are tied only to a random, app-generated identifier.

We also run ads for PouchWise. So that we can tell which ads actually bring people who want to quit, and stop paying for the ones that do not, install and subscription events are measured through AppsFlyer. This uses Apple’s own privacy-preserving attribution (SKAdNetwork and the AdServices token) together with an anonymous, app-generated device identifier.

We do not collect your name, email address, contacts, precise location, photos, or the contents of your personal logs. We do not track you across other apps or websites, PouchWise does not use Apple’s advertising identifier (IDFA), and we never share your data with data brokers or with advertising networks for their own targeting.

4. Subscriptions and payments

PouchWise offers an auto-renewing subscription. All payments are processed by Apple, so we never see or store your payment-card details. We use RevenueCat to manage subscription status (active, expired, restored). This involves an anonymous subscriber identifier and your subscription’s status, not your payment information.

5. How we use data

We do not sell or rent your data, and we do not use it for third-party advertising.

6. Your choices and control

7. Children

PouchWise relates to a nicotine product and is intended for adults. It is not directed to children, and we do not knowingly collect data from anyone under the age required to purchase nicotine products in their region.

8. Not medical advice

PouchWise is a self-help tool, not a medical device or a substitute for professional care. See our Terms of Use.

9. Changes to this policy

We may update this policy as the app evolves. We will revise the “Last updated” date above when we do.

10. Contact

Questions about privacy? Email support@streamwrapped.com.